Powersports
January 2021, HITACHI AUTOMOTIVE SYSTEMS, KEIHIN, NISSIN KOGYO, AND SHOWA completed a business merger and began their journey as the global mega-supplier "Hitachi Astemo". Through the combined strengths of the companies, we are further enhancing our global competitiveness in the areas of automotive powertrain systems, chassis systems, autonomous driving/advanced driving assistance systems (AD/ADAS), and motorcycle systems. In addition to automotive products Hitachi Astemo offers powersports products under the brands KEIHIN, NISSIN, AND SHOWA - control technologies for suspension and brakes - Powertrain systems - Brake systems - Suspension Aftermarket products as well as racing models that are equipped with Hitachi Astemo's advanced technologies and products will also be introduced.
KEIHIN
About the Brand
KEIHIN has provided world-class engine management parts for powersports vehicles, including carburetors for racing, on-road, and off-road use to customers all over the world since its foundation in 1956. The company joined the ASTEMO Group in January 2021 and engine management parts will continue to be manufactured under the KEIHIN brand.
NISSIN
About the Brand
NISSIN has delivered control and safety to customers through their brake products since its foundation in 1953 as Nissin Kogyo Co., Ltd. The company's years of racing experience have been leveraged for OEM brake products and is reflected in aftermarket products as well. Joining ASTEMO as a member in January 2021, NISSIN brake products have given excellent performance to customers worldwide and will continue to be the most trusted brand in powersports braking systems.
SHOWA
About the Brand
The SHOWA brand was established in 1938 by Showa Aircraft Precision Works Ltd., a manufacturer for aircraft parts. Motorcycle damper production started in 1955, and automobile damper production began in 1962. SHOWA's knowledge gained through years of racing activities has been leveraged to improve both aftermarket and mass production motorcycle suspension products that result in excellent performance, safety, durability, and satisfaction to customers. Showa joined ASTEMO as a member in January 2021, and the suspension products will continue to be marketed under the SHOWA brand.
Off-Road and Motocross
